AtPlay Logo

Who we are

We're the digital brains of Saatchi & Saatchi South Africa, and like your favourite blankie, we're with you all the way - from conceptualisation and strategy through to copy, design and back-end development. We won't be able to help you pitch a tent*, but we can help you with integrated digital solutions.

We're all about creating digital experiences that engage and evolve. If you wanted to pick your nails and stare at a screen, you'd be watching TV.

When the weather's nice, we take lunchtime strolls to the V&A Waterfront.

  • True Blue

    Saatchi & Saatchi S launched an internal initiative called True Blue. The call was for every Saatchi employee to Do One Thing - one simple thing that made a difference. They asked us to create a website that explained the process to staff, in a fun engaging way that upheld the principles of Saatchi & Saatchi S.

  • True Blue
  • True Blue

    All the characters were created using Papercraft and made available for download

What we do

Much like swallowing swords, bungee jumping from a plane, and doing nollie heelflip crooked grinds, the digital world wows and excites every time.

And that's what we want for you – a unique solution that'll get you noticed, talked about, and high-fived by at least 50 people

(excluding friends and family).

  • UCT GSB

    Built on the strategic insight that successful people are inherently curious about the world around them, we developed an augmented reality application for the Graduate School of Business Open Day that required participants to hold specially branded stones up to a webcam. By doing so, the stones unlocked interesting facts, videos and images that were displayed on a monitor, thereby rewarding their curiosity.

  • UCT GSB
  • UCT GSB

    To promote the various http://www.curiosity.co.zashort courses offered by the GSB, we created 2-minute flash videos for each course. Successful? Check. Entertaining? Double check. Informative? Of course. The clips have been compared to unicorns. And unicorns are awesome.

  • Old Mutual

    To launch the Old Mutual Investment Credit Card accounts, we created a promotion that used a virtual shopping list to demonstrate the savings and investment benefits of the cards. A the end of the promotion a lucky voter won the contents of the list they voted for for both themselves and the person who created the list. A microsite, Twitter, Facebook, widgets and banners helped this happen.

  • Old Mutual

    For Old Mutual Fairbairn Capital we created a site to aggregate financial news headlines from top news sources around the world. Users could search and filter by topic, providing relevant headlines in a single place.

  • Old Mutual
  • Old Mutual
  • Old Mutual
  • Allan Cronje
  • Blyda de Waal
  • Anna-Mart Fourie
  • Robyn Silverstone

  • THE E-READER WAS DESIGNED TO WORK ACROSS MULTIPLE DEVICES AND PLATFORMS. THESE INCLUDED PC, MAC, IPHONE, IPAD, SAMSUNG GALAXY TAB AND ANDROID MOBILE. THE READER IS FREE FOR DOWNLOAD FROM THE KALAHARI.NET WEBSITE

  • kalahari.net eReader
  • kalahari.net eReader
  • kalahari.net eReader
  • Pioneer Foods
  • Pioneer Foods
  • Pioneer Foods
  • Pioneer Foods